Get to know us

We are a startup with a small dedicated team focused on helping organisations make sense of their cloud spend and maximise the value of their investment. Every member of our technical team has over 12 years of industry experience, having worked with medium to large UK-based companies.

It soon became clear that we could deliver significantly greater value by supporting teams from the very beginning through to every stage of their journey – helping them to plan, optimise, and proactively manage their cloud usage.

Today, we offer a full range of FinOps services, including cost analysis, optimisation strategies, and ongoing governance, empowering our clients to manage their cloud finances with clarity, confidence, and control.

Our mission

Our mission is to empower organisations to take full control of their cloud spending by providing expert guidance, actionable insights, and long-term support. We aim to simplify cloud financial management and enable our clients to make informed, strategic decisions that drive efficiency and value across their business. Through our dedicated FinOps services, we’re committed to helping teams at every stage—from initial planning to ongoing optimisation and governance—ensuring financial clarity, accountability, and sustainable growth.

Our vision

Our vision is to become a trusted partner for organisations seeking to optimise their cloud financial operations. We aspire to lead the way in FinOps by delivering innovative, transparent, and scalable solutions that empower businesses to achieve long-term financial efficiency in the cloud. By fostering a culture of collaboration and continuous improvement, we aim to reshape how companies approach cloud cost management—making it an integral, strategic part of their success.